Ward Tipton
One of the most difficult concepts for many people to understand is that stuffing keywords and key phrases into an article or creating a keyword density which is more than two to two and one half percent is actually recognized by the search engines as being keyword spam. In some instances, this may not be such a bad thing but continued posting of materials which use keyword stuffing in an effort to generate traffic is much more detrimental than many people really know or understand.
Keyword stuffing or putting in the same keyword phrase too many times will often result in the web page being completely banished by the search engines. The idea of keyword articles and keyword phrases is to generate traffic to a web site and not to get the site banned. If you want to generate traffic to your site, that is fully understandable, however stuffing the keywords, even if it does work in the short run, is not a viable method for keeping your sites in the top rankings.
It is absolutely and completely true that content is king. That has always been the case and always will be the case when you have a web site up in hopes of generating traffic and creating successful business ventures online strictly from the contents of the web page. That content however, needs to be written as more than just a means to stuff a bunch of keywords onto a web page if you want to be successful.
The content needs to be well thought out and written in a manner that is easy for visitors to the site to read, comprehend and when necessary, to act upon. Generally an article which is written in the manner of keyword spam is difficult for most people to read simply because of so much redundancy within the context of the article itself. There is no need to continue inserting the same keywords or keyword phrases over and over again. In fact, not only is it more likely to get you banned from the search engine results pages but it inevitably prevents another benefit to both the visitor and owner as well.
Continually stuffing the same keywords or phrases into one single article will often prevent the inclusion of other relevant keywords in relation to the same subject matter or topic that they are writing about. Unless someone has the means to write the thousands of articles it would take to include every relevant keyword or every phrase that has been searched, a modicum of diversity is necessary in the writing in order to include as many possible variations on the keywords as well.
It is necessary to reiterate the fact that stuffing keywords is spam. Spam is never a good idea and is always bad unless you are talking about luncheon meat and even then it is questionable at best. Using a diverse group of related keywords and phrases throughout the article will help you to attract anyone who searches around your keywords as well. This will result in more hits on the SERPs and more traffic being generated for the site itself.
Once the traffic has been generated and people begin coming to the site, the only to keep them coming back for more is to make sure that all of the information included in the content is actually worthwhile and not just something that has been thrown together simply to include your keywords or key phrases. If the content on the site does not contain actual materials with actual information and what the visitors want and need, it will quickly fade out and cease to be a marketable asset. Keywords and keyword phrases are an important tool for site promotion but the actual Content will always be King.
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